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What's the goal of your website?

        ·   To find sales leads?

·  To conduct e-commerce?

·  To gain advertising revenue?

·  To brand your company?

·  To reduce printing and mailing costs?

   To reduce support and customer service costs?

·  To inform?

·  To build a community?

·  To gain valuable market research?

·  To reach a broad audience with a message?

·  To build trust?