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Comparison to Traditional Advertising
The cost of advertising is one of the first considerations in which most business persons are interested. Typically annual fees on a two or three inch ad in your local newspaper can run into the hundreds of dollars. . .and that's not including the costs paid to a designing service to create the ad for you. By comparison, the annual hosting fee for a Web site will be remarkably less. Furthermore, instead of a snippet of information crammed into a couple of inches of space, your Web site can include descriptions, color images and pages of information!
Unlike traditional newspaper, yellow page or magazine advertising where listings are typically placed under one specific category (or "keyword"), when we register your Web site with the major web Search Engines, your business is indexed under numerous keyword descriptions.
Using most traditional advertising methods your exposure reaches a relatively small geographic area. For example, in the past persons in nearby towns generally learned of area businesses through their local newspaper, phone book, radio or TV. But those types of media cover only a limited local area. Persons just outside of that area searching for specific services might have been interested in your business had they known of its existence. With a Web site, you can reach those customers and better yet, they'll have the potential to find you!
Similarly, pleasure or business travelers to your area may not know of your business until they arrive in your community and access the local phone directory. Your Web site can reach and inform travelers before they arrive. That long distance capability even extends to international prospects who might be interested in your business, products or services. Your Web site literally has exposure to a world-wide audience.
Anything that can be put on paper - text, graphics, photos, order forms and more - can be put on a Web site and remember, the World Wide Web never closes. Your advertising runs 24 hours a day, seven days a week! What radio or television coverage can give you that kind of exposure?
Compatibility With Traditional Advertising
There certainly is good reason to continue with some conventional advertising. Placing the address of your Web site in your conventional advertising (including letterhead, brochures, business cards, etc.) can increase their effectiveness. It gives interested parties a place to go for additional and more comprehensive information than can be affordably placed in conventional forms of advertising. Additionally, the information carried on your Web site can at any time be easily updated to reflect any special offers or seasonal changes.
What's more, prospective customers don't have to wait until business hours to receive information from you. They can access your Web site information when it's convenient for them - 24 hours a day!
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